Previously it was access to all of the parties, food and swag. I think that this year it is the parties and food (Yes, in the FAQ's- The Guest pass is $395 and will include all meal functions. The Guest pass does not include swag.) While it does seem like a lot, you will find that after you have dined and went to the events (various receptions, late night movies, etc), the Instructure folks always have something up their sleeves to surpass the previous year's entertainment.
